In Episode 3, Unique Business as Artist, Daniel Sellers the significance of knowing how to compete against similar services as those you offer is incredibly important. However there are important questions you must first ask. What is unique about your business? Unique about the services you provide or the product you produce? You need to make a short list of your services that are the bare essentials to your business. Then define your competition by location and prices. Do not under price yourself because that may keep clients from taking you seriously. Tweak the way you present your services. It is as if you are presenting your master painting, portfolio of photos and your feature film. The talents you have can be an expression of art. Guard your art but also be willing to share and collaborate with others that may stretch your artistic ability (your services). Daniel Sellers also presents Imaginate Productions' Focus Moment, which helps you keep up with where Imaginate is targeting its creative work.