Producers in the new media market must understand the essential need to separate the hype from the actual opportunity in the market. There have been seminars popping up that promise people they will get rich and receive the fame they deserve. These promises are too similar to those found in late night infomercials. Bloggers and podcasters need to be discerning in how they spend their time and their money. There is a window of opportunity for new bloggers and podcasters before mainstream media fully consolidate and buy out smaller markets. The window is closing quickly.